Independent Software Vendors

Create your market leading high performance software appliance


Driving Software Appliance Success

Designing and manufacturing an application-optimized software appliance is a difficult challenge. There are many design, hardware, manufacturing and logistical areas to consider. Often software firms do not have the skills and capabilities to create an effective hardware platform. ServersDirect has worked closely with many software vendors to custom design, brand and manufacture cost-effective computer platforms. We handle all the hardware and logistics issues for the lifetime of the software appliance.

There are 10 Essential elements to a creating a successful software appliance as shown below. Get all the details and checklists by downloading this White Paper.

The 10 Essentials for Creating a Market-Leading Software Appliance

#1 Design Engineering - Software appliance engineering should be performed by an experienced team of engineers who work closely with you to turn your specifications into a powerful platform.

The detailed design is converted into proof of concept prototypes for testing and manufacturing documentation is created. There are many advantages of using a hardware-agnostic white box approach that is not tied to any specific hardware vendor. ServersDirect customizes your appliance configuration and leverages our OEM relationships with the best component manufacturers.

#2 Custom Hardware Platforms - You should start with a custom cost-optimized hardware platform to maximize the performance of our software appliance.

Engineering will configure hardware appliances with custom compute solutions that are optimal for your specific application. From small form factor PCs. To rackmount servers to custom dense storage server chassis to full rack integration.

#3 Branding for Chassis, Packaging, and Documents – It is important to fully brand your software appliance to create an excellent out-of-box experience for your customers and expand your brand identity.

Investigate all the possibilities for creating a custom branded appliance. Use custom chassis, bezels, labels, your brand colors, special fixtures, and extrusions. Create custom cartons and branded documentation inclusions.

#4 Software Imaging – To create an easy-to-use software appliance your software should be factory loaded and test on your hardware platform.

This plug-and-play approach is a competitive advantage. Your customers will appreciate fast turn-up and require minimal installation support.

#5 Manufacturing and Technology Partners – Your appliance manufacturing partner must have demonstrated success with designing, manufacturing, testing, scaling and supporting software appliances.

They should be direct supply chain and technology partners with the leading component vendors: CPUs, Memory, Disks, Power Supplies, Chassis, etc.

#6 Inventory Management – The software appliance partner you select should have agile inventory programs that keep your systems stocked and ready or immediate shipping to your end customer.

Additionally, your partner should have various inventory approaches such as: Stocked Inventory, Build-to-Order, and Build to Forecast.

#7 Global Logistics and Support – Use an appliance manufacturer with a support that responds to the ever-changing regulations for technology product shipping, exportation and certifications.

All the issues throughout you software appliances lifetime should be addressed: Bill of materials history, customs, standard and optional warranty programs, EOL component status reports, RMA programs, global support and retired hardware programs.

#8 Lifecycle Management – Hardware obsolescence can introduce unwelcomed challenges for software appliances, including driver compatibility, firmware and future performance.

Proper planning can avoid delivery delays and streamline technology transitions. Component migration strategies need to be planned well in advance to avoid manufacturing issues and customer “surprises”. Make sure your software appliance vendor is working directly with all key component vendors to insure coordination and device availability.

#9 Dedicated Account and Support Staff – An important ingredient to success is to insure your appliance partner support you with dedicated Account Management, Project Management, Logistics Processes, and Technical Support Staff.

Having personal long-term relationships with people you can trust and call 24/7 provides both a competitive advantage and peace of mind.

#10 Take Action Now – Nothing will happen unless you get going! Contact ServersDirect to discuss your software appliance project needs.

We have been focused on suppling these 10 Essentials for over 28 years and have helped many software appliance companies succeed in the market. Click below to get started.

Software Appliance Application Examples

Network Security

Network Security

Threats to data, applications, and physical assets never end and become more sophisticated by the day. ServersDirect helps network security ISVs create appliance and cloud solutions to protect companies and their users. We are highly skilled in the areas of unified threat management (UTM), security information and event management (SIEM), web application firewall (WAF), network access control (NAC), intrusion detection, and more.


Digital Security & Surveillance

Physical security, loss prevention, public safety, and video analytics require the best in digital surveillance and security (DSS) solutions. We work with video management software companies and DSS solution providers to create network video recorders, other DSS hardware appliances, and cloud solutions. Our solutions meet the high-performance demands of DSS technology built around IP networks and high-resolution video.



Our storage solutions feature a high-performance compute engine and storage in flexible high Terabyte per chassis configurations. We can optimize I/O and reduce latency by designing our storage solutions to take advantage of the latest in enhanced datacenter technologies, including InfiniBand Architecture (IBA) and 100 GigE IP networks. Redundancy throughout the system increases up time.

Digital Signage

Digital Signage

Our digital signage solutions meet the needs of corporations, healthcare facilities, universities, retail stores, and manufacturers. We feature Intel, Nvidia and ATI graphics processors, which accommodate a wide range of software, video output, and performance requirements. Multiple form factors and VESA-compliant screen mounts can be adapted to meet your demands.

Process Control Automation

Process Control & Automation

Our process automation and control solutions can be designed to integrate with larger, standards-based mechanical and manufacturing execution systems (MES). Custom configurations use a wide range of processors, various form factors, can engineered with all solid-state design, and support various interfaces and legacy interconnects.



Our solid-state memory or disk-based solutions deliver the high performance required for rendering simulations in real or near real time. They feature a variety of video output options to accommodate multiple display resolutions and formats. Solution form factors can be tailored to the environment, and systems can be ruggedized to withstand harsh conditions.

Customer Success is our Key Metric

  • "Great company to do business with. I would happily reorder from them. Everything came as promised, on time. Customer support is available, and are knowledgeable. Great price."

    - Jake R.

  • "World-class configuration with flawless execution and lightning-fast delivery. Excellent phone support."

    - Larry R.

  • "I was surprised that my customized server was built, tested and shipped to me with 72 hours of my order. So far the 2U SATA RAID Server is working great. Great job guys."

    - Jody L.

  • "The server parts that I ordered arrived a day earlier than expected. Excellent website and prices."

    - Oscar V.

Customized Logistics and Support

Account Managers icon


Each partner receives one-to-one support from a dedicated account manager who is expert in all ServersDirect products and services.

Custom Configurators icon


ServersDirect offers more than a hundred system configurations through our easy-to-use PartnerLink™ configuration tool.

Custom branding icon


As the leading white box supplier we provide custom branding options – chassis, bezels, paint, cartons, and all documentation.

System Imaging icon


ServersDirect will download your exact software image on each custom configuration and factory test before shipment.

One-Click Ordering


Our PartnerLink™ web portal makes it easy for partners to order products and track orders, simplifying business management.

Fast builds icon


Same-day shipping is available on preconfigured systems and fast turnaround times on custom-built systems.


Discover the benefits of using ServersDirect for your software appliance

Datacenter Award

© Equus Computer Systems. Servers Direct is a registered trademark of Equus Computer Systems. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.

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